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5 features an Amazon phone might offer

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NEW YORK — A report this week in The Wall Street Journal that Amazon is planning to release a smartphone has prompted industry analysts and technology blogs to muse about what the device might offer. Amazon hasn’t confirmed that it has plans for a smartphone.

Here’s a look at four features technology experts believe Amazon might include on its smartphone.

1. 3-D shopping

A 3-D interface that doesn’t require special glasses could have a lot of uses. For example, when you’re shopping online, you could pull up a 3-D image of sneakers or a jacket and see all of the features easier, suggests Bill Menezes, principal research analyst at Gartner. Another possibility: You could scan your living room to make a 3-D rendering. Then, when you’re out furniture shopping, take a picture and digitally insert the product into the rendering to see if it fits.

2. Enhanced games

Amazon is rapidly expanding into the gaming arena with its Amazon Game Studio and video game offerings on its new streaming device, Amazon Fire TV.

3. Seamless grocery shopping

Amazon has been testing a Wi-Fi wand called Amazon Dash that simplifies barcode scanning. Such capabilities could be included in the Amazon phone to improve on current barcode scanning apps. Combine that with Amazon’s same-day grocery service Amazon Fresh, currently in testing in Seattle, Los Angeles and San Francisco, and grocery shopping could be drastically simplified. Rather than dragging a shopping cart through aisles — or even scrolling through a list of products online — a quick wave of the phone in your pantry could have all your groceries at your doorstep within hours.

4. Free streaming video

IDC’s Llamas suggests one of the phone’s selling points could be a free ad-supported version of Amazon’s current instant Video service, which is included in the $99-per-year Prime membership. The hypothetical service could be viewed on the phone, a Kindle or on Amazon’s Fire TV but not elsewhere like Xbox or Roku, he says, which could be a selling point for the phone.


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